The Great Room workspaces to be rebranded as Industrious
The Great Room currently operates 7 places in Singapore, including workspaces at One George Street in the CBD, Ngee Ann City on Orchard Roadway, and Raffles Arcade on North Bridge Roadway.
The move will combine Industrious’ Asia Pacific (Apac) locations, previously running under The Great Room, right into its global network, the company said in a June 17 release.
Properties within hospitality-led workplace dealer The Great Room– extending Singapore, Hong Kong, Bangkok and Sydney– are going to run under the Industrious company, effective July 1.
The rebrand comes 4 years after US-headquartered Industrious– now a unit of CBRE– gotten homegrown The Great Room in May 2022. CBRE acquired full control of Industrious in January 2025.
” Establishing a solo global brand links our team and members all over the primary values that have always specified us: premium friendliness, gorgeous design, and a real feeling of belonging,” includes Gentry Long, president of Industrious.
Industrious strategies to increase its Apac portfolio by greater than 50% over the following 12 months, including the starting of 3 new locations in Singapore this year. The pipeline belongs to a wider international development, with the business aiming to open over 60 new places worldwide in 2026.
The Great Room also currently operates 2 locations in Sydney, Australia; two in Bangkok, Thailand; and one in Hong Kong.
The three new locations slated to begin in the city-state this year are at Keppel South Central on Hoe Chiang Road, Shaw Tower on Beach Road, and Stamford Place and Stamford Road.
” At the core, The Great Room and Industrious share the same belief that work should feel human,” claims Su Anne Mi, handling director for Industrious Apac and co-founder of The Great Room. “That philosophy is what defined The Great Room throughout Apac, and it carries forward under the Industrious brand.”
